Blogs or Web Blogs as they are popularly known started out as informal diaries that people penned online for others to read and comment on. Overtime these personal blogs have evolved into a powerful medium that is used by businesses and professionals to reach out to, to their clients, partners and audiances. Today, business blogging has become an integral part of any major company's PR strategy.
With blogs, there exist as many or more optimization opportunities to optimize as with a web site. While most blog software is more search engine friendly out of the box than many web sites, the opportunities for blog optimization are readily available. For our SEO and blog marketing consulting service, we have a very long list blog optimization tactics to employ.